International trade Research Paper Example | Topics and Well Written Essays - 1500 words

International trade - Research Paper ExampleA market analysis is conducted upon Saudi Arabia to measure the political, economical, social factors which talent influence the marketing strategy of Manuka Health. After careful investigation, the company plans to enter the Saudi Arabia market with the help of franchising strategy, as the franchising strategy is one of the most employ modes of international expansion being more flexible in operation. Manuka Honey will promote its product finished trade shows, store location and through the media, mainly print media and television. After the company has marked its presence it is going to further expand into other cities of Saudi Arabia and, finally, plans to expand globally. Company Overview Manuka Health is a pioneer in the development of innovative and natural products by utilising the unique properties of bioactive compounds which are found in New Zealand. The company works with research centres establish in the USA, UK, Australia, G ermany, Japan and New Zealand, which helps to reveal the efficacy of the companys product. Manuka Honey is dedicated to manufacture, as well as marketing of a lumber range of innovative natural healthcare products in order to improve the health and the quality of life of people across the globe. Manuka believes in nature and science, as its tagline says Given by nature. ... The company has set a standard and all the dear needs to meet a certain level of quality and sentry go in order to ensure that the level of bioactive compounds is maintained well. Manuka Health operation is certified for using organic in the process of organic honey it is stark naked but at the same time no added chemicals are being used during the process and hot water is used to clean the plants. Manuka Health is move to utilize the most sustainable business practice, through which it is possible to minimize the impact on the environment (Manuka Health). Manuka health comprises of various products and cate gories which are stated down the stairs Manuka Honey and its products comprise of MGO 550+, 400+, 250+, 100+ and 30+ Manuka Honey BIO30 New Zealand Propolis product consists of tablets, capsules, liquid and Tincture. Functional Food Manuka Honey and Green Tea, honey with spirt tea extract, with Bee Venom, Manuka Honey and Activaloe gel and fresh royal jelly. Bioactive supplement Bee Pollen Capsules and Granules, MGO 400+ Manuka Honey and Colostrum, green lipped mussel petroleum, and Royal jelly Capsules. Winter Wellness Manuka honey kids Syrup, Honey syrup, Propolis and Manuka Honey throat spray, BIO 30 New Zealand Propolis peppermint Suckles, Honey suckles and Lemon Suckles. Personal care Soap, body lotion, hand and nail cream, lip balm, toothpaste and Manuka oil and with tea tree oil. New Zealand Gourmet Honey, Shortbread, Tawari honey, Wild Flower Honey, Southern Clover Honey, kamahi Honey, Rewarewa Honey and honey blend. Wound Care wound dressing, wound gel and breast pads wi th Manuka Honey (Manuka Health, 2012). SWOT Analysis Strengths Extensive range of natural New Zealand origin products MGO Manuka Honey, Propolis, Royal Jelly, Bee